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    Bakels develop, manufacture and distribute innovative ingredients and solutions for bakers and patissiers across all five continents.

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    Recipes

    Our team of applications specialists have developed a wide range of recipes to showcase our versatile products.

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    Developing market-leading ingredients with industry-leading facilities, in partnership with customers across the world.

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    About

    Our commitment goes beyond the ingredients we produce - Our rich history of research and development and innovation breeds our continuous investment in people and customer partnerships.

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Our Customers

While we produce bakery ingredients which go into the oven over finished product which comes out, we seek to follow and assist in the journey of ingredients to consumer shelves.

Adding value along the way allows us to fully support in every part of the supply chain and provide technical and marketing support to help our customers sell (more) bakery products.

Craft Baker Img

Artisan/Craft Baker

Many of our skilled bakers started their careers within this growing sector, which is how we gain such extensive knowledge to support these customers.

We know that this bakery sector has and will continue to form a pivotal part of communities around the world, that’s why its our goal to support them with our versatile range of ingredients.

A vast network of wholesalers and distributors allow our ingredients to reach bakeries far and wide, meaning more people each year can enjoy our great-tasting products.

Since 1904 we have supported hundreds of thousands of artisan/craft bakeries, helping each and every customer add value to their business. By sharing their passion for product development, we’re able to work alongside the very bakers who have often been part of a long generation of family bakers.

If you are an Artisan/craft bakery, looking for an ingredients supplier, get in touch via our contact page.

Retail Baker Img

Retail Baker

Our commitment to bespoke product development and technical support allows us to form long term partnerships with our retail customers.

Analysis of their processes by our team of application specialists means we can not only provide top quality ingredients which their customers will love, but also optimise efficiency through bespoke packaging configurations and technologies.

We know how important the optimisation of product mix is to your retail operation, that’s why we assist with category management and GAP analyses to help you get the most out of your bakery space.

If you are a retail bakery, looking for an ingredients supplier, get in touch via our contact page.

Retail Baker Img
Industrial Baker Img

Industrial Baker

At Bakels we believe that long term relationships breed long term value, that’s why we strive to form partnerships with all our industrial bakery customers.

Beyond the development of innovative products, Bakels provide flexibility in packaging solutions, which is tailored to customer process requirements.

In order to satisfy our customers’ needs, whether its product development, process refinement or application support, we call upon our Centres of Competence around the world to get the best solution. Explore our Centres of Competence by clicking here.

If you are an industrial baker, looking for an ingredients supplier, get in touch via our contact page.

Our Mission

Sustained growth through one
united Group mission.

Find out more

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Head Office

No. 2, Jalan Pendamar 27/90 Seksyen 27, 40400 Shah Alam Selangor Darul Ehsan

  • +60 3 5191 6396
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