About Us
It was on 21 September 1904 when two brothers, Hendrik A and Bernadus J Bakels, registered the first Bakels company in Amsterdam.
The Bakels Group as we know it today is largely the result of the vision and lifetime work of the son of Bernardus, Bernard J Bakels. He led the company into manufacturing with the establishment, in 1943, of Nordbakels in Sweden.
Through a mixture of investment and innovation additional companies, and successful products, were added through each decade up until his death in 1986. Since then this successful mix continues to be applied – investment increases every year to accompany innovative new products.
By remaining a private company owned by a foundation established by Bernard J Bakels we have grown to become a group nearly 40 companies, manufacturing on all five continents.
Bakels owes its success not just to investment in facilities and innovation but also in our people, whose dedication to our company and the customers we serve has been a feature of Bakels for over 100 years. Investment is increasingly being applied to training people, young and old, in essential bakery skills.
Specialist training centres have been established in a number of Bakels companies and all Bakels technical staff will happily assist customers in gaining new, or improving existing, expertise.
Welcome
Bakels manufacture and distribute a wide range of bakery ingredients, some of which are tailor made for industrial bakeries while others are developed specifically for the craft sector.
Products are formulated to suit each bakery sector and many of the Bakels companies have well established sales and technical teams focused on serving either the industrial or craft bakery sectors. The industrial teams in the larger Bakels companies are even more specialised with separate industrial bread bakery, pastry or cake and confectionery service teams in place. Customer service teams are also set up to provide expert support to their respective customers.
As a professional bakery ingredient supplier, serving specific market sector requirements does not stop at product development. Packaging (from small packs to road tankers) and equipment to support product application are also tailored to ensure that whatever size our customers are, whatever products they are producing, Bakels can supply appropriate products and support.
Beside supplying fine bakery ingredients, Bakels Malaysia follow the Bakels policy of providing a high standard of product applications expertise and service excellence to our customers, with our selected advisors giving intensive bakery knowledge and training to customers. Contact us for bakery ingredient, Malaysia.
Facilities
Our office/factory premises houses a specially designed test bakery with well-equipped facilities used for routine testing and quality control of products produced by the company before release to the trade. Adjoining the test bakery is a theatrette with a seating capacity of 30-50 for purpose of conducting product demonstrations to the bakers and confectioners who are our customers and potential customers. These sessions are conducted from time to time to introduce new products and share new applications of existing products with our customers.
Training sessions for the sales force are also being held here periodically to enhance their skills and to familiarize them with newly-launched products in order to continually provide good technical back-up services to our customers and lead the trade in product innovation.
Like all our other manufacturing sister companies within the Group, Bakels Malaysia also boost an in-house QC/R&D team who works very closely with our research centers in New Zealand, Australia, etc. on technical issues like product improvement, product innovation and product development, etc.
The production facility at BM comprises two plants – a Powder Plant and a Fats Plant. More than 90% of the products marketed by Bakels Malaysia are manufactured locally in Malaysia utilizing readily available major local raw materials like palm oils and fats, flour, sugar, etc. The products produced at our Shah Alam factory comprise cakes mixes, bread improvers and emulsifiers, cake emulsifiers, emulsified fats, creaming and pastry margarines, pan release agent, fillings, flavouring pastes, etc. The locally produced products are sold both domestically as well as export to countries in the ASEAN region.
Our current warehouse has a cold room with forkhoist access which will enable heat-sensitive products to be stored under ideal conditions until delivery to the customer to ensure freshness. This new warehouse equipped with the latest racking system housing a larger cold room is now in use. With an additional space of 1200 sq m, we are poised to serve our customers even better.
Accreditations
  
 
All major Bakels Companies with manufacturing facilities have their own R&D department to carry out product development work or adapting products to suit local market needs.
With no exception, Bakels Malaysia also has its own R&D department. Being one of the pioneer baking ingredients manufacturers in Malaysia, the R&D team plays an extremely important role in keeping pace with product development and market trends. The team is headed by a well-trained staff with Food Technology degree assisted by bakers with vast experience and knowledge in baking. We have good R&D facilities such as a well-equipped test kitchen and laboratory for conducting development works. We conduct ambitious research works such as formulating new products, product efficacy enhancement, recipe development, analysis and critical sourcing of new raw materials both for cost and product quality improvements, processing techniques innovation, etc.
Our Sales Team comprises well-qualified and experienced bakers who also help R&D personnel in trouble-shoot problems. They are not only skillful but highly creative with innovative ideas on product applications and recipes development.
Bakels Malaysia’s R&D team also receives technical support from the research centers in Australia and New Zealand. With their state-of-the-art R&D facilities coupled with their expertise, they certainly help to strengthen and expedite our development work. Moreover, with over 30 Bakels companies round the world working hand-in-glove and sharing experiences and know-hows, Bakels Malaysia is well poised to offer its customers the latest in baking technologies, ingredients, recipes, ideas, etc and thereby assisting them to grow and progress their business in tandem with the increasingly discerning consumer demands and market trends.
BAKELS Always Think Globally, Work Locally
Training Sessions
In line with the Bakels Policy in providing a high standard of product applications expertise and service excellence to our customers, we are proud to proclaim that we take special efforts to select our bakery advisors with good interpersonal and baking skills as front liners. Upon joining, they are given intensive training by our in-house experienced advisors on Bakels’ wide range of products and applications. Brainstorming sessions and discussions are held regularly to analyse and solved problems confronting our customers.
Besides promoting Bakels products, they also constantly update their respective customers with newly-launched products and new product applications by conducting demonstration sessions at our well-equipped test bakery. There have been many instances where apprentice bakers of customers were being trained at our test kitchen on specific baking skills by our advisors to enhance their baking knowledge and exposure.
Our very experienced technical colleagues from overseas (eg. NZ, Australia, etc.) often lend their valuable support by helping us in conducting plant trials at our customer site when required besides training and imparting know-hows to our personnel.
We also have access to technical expertise within the group of companies worldwide in analysing, formulating and tailor-make products in accordance to specific customer requirements.
In appreciation of our customers’ loyalty, Bakels Group of companies also give away occasionally exclusive promotional items which are tailor-made with the Bakels ‘Crown’ logo like the serrated/baguette knives, plastic scrapers in various shapes and sizes, stainless steel cutter, aprons, etc. These items have proven to be an all-time favourite to our customers as they are very useful and are made from extremely high quality materials.
Quality Management and Food Safety System certificates
HACCP From Ministry Of Health Malaysia
GMP From Ministry Of Health Malaysia
Halal Certificates
- Bakels American Cookies Mix, Bakels Dark Choco Fudge, Bakels Golden Sauce, Bakels Light Cheese Cake Mix, Bakels Mixed Grains Base, Bakels Red Velvet Cake Mix, Bakels Savoury Muffin Mix, Bakels Shortbread Premix, Instant Continental Custard, Pettina Cheesecake Mix
- Bakels Compound Chocolate, Fino Dark Chocolate Button, Fino Dark Chocolate Chips
- Bakels Teh Tarik Moist Cake Mix, Dobrim High Speed (BPI), Fino Cake Gel (NC), Ovalett 450, Ovalett 458, Ovalett 820
- Apito Banana Paste, Apito Blueberry Paste, Apito Chocolate Emulco (E), Apito Expresso Paste, Apito Peppermint Paste, Apito Vanilla Vanola, Bakels Multiseed Blend, Bakels Sponge Mix Complete, Goliath Graham Bread Mix
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Apito Baguette Mix, Apito Biscuit Mix, Apito Butter Flavoured Oils, Apito Butterscotch Paste, Apito Chocolate Emulco, Apito Durian Paste, Apito Fruit Cake Paste, Apito Garlic Spread, Apito Green Tea Paste, Apito Lemon Paste
- Apito Mango Paste, Apito Mocha Paste, Apito Orange Paste, Apito Panco Paste, Apito Pandan Paste, Apito Soft Donut Mix, Apito Strawberry Paste, Apito Ube Paste, Apito Yam / Taro Paste
- Bakels American Muffin Mix, Bakels Bake Stable Custard Mix, Bakels Blueberry Muffin Mix, Bakels Bran Muffin, Bakels Bread Fat, Bakels Butta Blends (Margerine Blend), Bakels Butter Cake Mix, Bakels Chocolate Sponge Mix, Bakels Country Herb Base, Bakels Country Oven Multiseed Bread Mix
- Bakels Crème Cake Mix, Bakels Cremello (Creaming Fat), Bakels Croissant Mix, Bakels Crusty Bread Concentrate, Bakels Eggless Cake Mix, Bakels Kiwi Fruit Filling, Bakels Kiwi Muffin Mix, Bakels Lemon Fiiling, Bakels Low GI Multiseed Bread Mix, Bakels Mango Filling
- Bakels Margarine P, Bakels Milk Bun Concentrate, Bakels Multiseed Bread Mix, Bakels Orange Filling, Bakels Pancake Mix, Bakels Potato Bread Concentrate, Bakels RH Rich Muffin Mix, Bakels Shortening, Bakels Steam Cup Cake Mix, Bakels Strawberry Filling
- Bakels Waffle Mix, Butta Butteroils Substitute (Flavoured Fat), Butta Vanilla, Chocolate Chips Crème Cake Mix, Colset (Thickener), CSP 60 (Food Additive), Dobrim High Speed Nobro (Bread Improver), Dunkin Donut Cake Donut
- Fino Blueberry Filling, Fino Bun Mix, Fino Domino Mix (Bread Improver), Fino Dusting Sugar, Fino Potato Flakes, Fino Scone Mix, Fino Strawberry Filling, Fino Super Sponge Complete
- Hercules Baking Powder, Hercules Baking Powder Double Acting, Lecitem Pumpable S (Bread Improver), Lecivol 6000 (Bread Improver), Masterfat (Emulsified Fat), Ovalett Special (Cake Emulsifier), Ovalett Special Clear (Cake Emulsifier), P3 (Cake Softener), Pettina Butter Cake Mix.
- Pettina Chiffon Cake Mix, Pettina Chocolate Sponge Mix Complete, Pettina Cup Cake Mix, Pettina Kokomix, Pettina Sponge Mix Complete, Pettina Sponge Mix Complete (Azo Free), Potato Bread Mix, Rotitex (Emulsified Fat), Slicex (Emulsified Fat), Starlight Pastry Fat (Pastry Fat)
- Tinclear (Pan Release Agent), Tincol (Pan Release Agent), Tinglide (Pan Release Agent), Tinoff (Pan Release Agent), Vegetable Tinclear (pan Release Agent)
- Apito Chocolate Rice / Apito Chocolate Strands, Apito Color Rice / Apito Color Strand, Apito Cooking Chocolate / Couverter
- Apito Baguette Full Mix, Bakels Chocolate Cake Mix, Bakels Chocolate Lava Cake Mix, Bakels CL Soft (Bread Improver), Bakels Maize Optima, Bakels Multiseed Blend, Bakels Pau Mix, Bakels Premier Butterscotch Muffin Mix, Bakels Premier Chocolate Muffin Mix
- Bakels Premier Muffin Mix, Bakels Red Velvet Cake Mix (AC), Bakels Red Velvet Cake Mix (BR) LS, Bakels RTU Tropical Fruit Filling, Bakels Whole Wheat Bread Mix, Bakels Wholemeal Bread Mix, European Muffin Complete Mix, Fino Malt Base, Hercules Baking Powder (Double Acting) H2, K2000 Lemon (Food Additives)
- Â Ovalett 420 (Cake Emulsifier)
- Bakels Chocolate Cake Donut Mix, Bakels Ciabatta Bread Concentrate / Bakels Ciabatta Concentrate, Bakels Mud Cake Mix, Bakels Multifibre Muffin Mix
- Bakels Red Velvet Cake Concentrate, Bakels Sponge Cake Mix, Bakels Supreme A/S (P), Pettina American Brownie Mix, RSPP SLS (Food Additives)
- Apito Soft Donut Mix (NC), Aromatic Dorothy (Shelf Life Enhancer), Aromatic GL-24 Special (Shelf Life Enhancer), Bakels Milk Bun Improver, Bakels Multiseed Super Concentrate Rye (Bread Concentrate), Bakels Salted Lemon Cake Mix, Bakels Seed Mix, Fino Cake Gel
- Bakels Cake Concentrate 200, Bakels Cake Concentrate 300, Bakels Cake Concentrate 301, Bakels Chocolate Cake Concentrate, Bakels Chocolate Chips Muffin Mix (Reduced Sugar), Bakels Farmer Multiseed Bread Mix
- Dobrim High Speed Blend (Bread Improver), Dobrim Nobro (AF) (Bread Improver), Lecitem Supreme (AF) (Bread Improver), Lecitex (AF) (Bread Improver), Lecitex (Food Additive)
- Artisan Full Mix, Bakels Barley And Sunflower Seed Bread Concentrate, Bakels Blue Velvet Cake Mix, Bakels Butterscotch Bread Concentrate, Bakels Cereal and Honey Bread Concentrate, Bakels Chewy Bun Mix, Bakels Chocolate Supreme Sponge Mix, Bakels European Chocolate Sponge Mix, Bakels European Sponge Mix, Bakels Gula Melaka Cake Mix
- Bakels Red Velvet Cake Mix (AR), Bakels Rye Meal Bread Concentrate, Fino Sponge Cake Mix (E)
- 0133 Blend (Bread Improver)
- Bakels D-American Muffin Mix, Bakels Farmers Multigrain Bread Concentrate, Bakels Lukumades Mix (Donut Mix), Bakels Pizza Concentrate, Fino Super Sponge Mix (NC)
- Apito Soft Donut Mix (20%),Bakels Apricot Glaze, Bakels Cookie Concentrate 100, Bakels Cookie Concentrate 200, Bakels Dobrim Freeze 100 (Bread Improver), Bakels Milk Custard Filling, Bakels Pizza Crust Concentrate, Bakels Salted Caramel Filling, Butta Vanilla 100 (Flavouring and Colouring Paste), Ovalett 320 (Cake Gel)
- Ovalett 430 (Cake Gel), Ovalett 830 (Cake Gel), Pettina Sponge Mix Complete (BHK), Whipbrite Whipped Topping 100
- Lecinta Instant Nobro (Bread Improver), Lecitem Supreme (Bread Improver), Lecitem Universal (Bread Improver), Monofresh Bread Softener), Ovalett Special (NC) (Cake Emulsifier)
- 218215/218031 Bacom A100-SG (Crumb Softener), Apito Chocolate Emulco
- Bakels Premium Softener
- Monofresh (Bread softener), Pettina Chocolate Sponge Mix (HK)
- Aromalt, Ovalett Special Sfg, Ovalett 460 SF, Bakels Farmer Multiseed Bread Concentrate, Bakels Potato Bread Concentrate (C), Bakels Pie Base Concentrate, Bakels Maize Bread Mix Concentrate
- Apito Butterscotch Booster, Apito Chocolate Moist Cake Mix, Apito Garlic Seasoning Spread, Bakels 8 Grains Base, Bakels Chia Seed Bread Concentrate, Bakels Chocolate Muffin Mix, Bakels Custard Mix, Bakels Malted Grains Concentrate, Bakels Sponge Mix Complete (M)
- Bakels Supreme (NS) (Bread Improver), Bakels Wheat Bran Sandwich Concentrate, Economic Custard Mix, Lecinta XP (Bread Improver), Ovalett Standard, PSP Shortening, Quantum Universal (Bread Improver), Sandwich Bread Mix
- Artisan 7% Concentrate (Bread Concentrate)
- Apito Cappucino Paste, Apito Plain Moist Cake Mix, Bakels Cake Improver, Bakels Margarine Special, Bakels Muffin Mix, Bakels Muffin Mix (BPI), Bakels Sakura Cake Mix, Bakels Supreme (Bread Improver), Bakels Supreme A/S (P) (Bread Improver), Bakels Wholemeal PremixÂ
- Balec (Egg Replacer), Balec Lacto Albumen 3203-25, Dobrim 1000 (Food Addictive), Dobrim 2000 (Food Addictive), Dobrim 3000 (Food Addictive), Fino Chocolate Cake Mix, Monofresh Plus, Ovalett Super, Pettina Kokomix (Azo Free)
- Apito Banana Paste (N), Apito Butterscotch Booster Paste (N), Apito Butterscotch Paste (N), Apito Durian Paste (N), Apito Fruit Cake Paste (N), Apito Lemon Paste (N), Apito Mango Paste (N), Apito Orange Paste (N), Apito Panco Paste (N)
- Apito Pandan Paste (N), Bakels Blueberry Filling 10%, Bakels Chocolate Cake Mix (Bpi), Bakels Dark Cherry Filling 10%, Bakels Durian Flavoured Filling, Bakels Flat Plain Bread Mix, Bakels Flat Wheat Bread Mix,Bakels Margarine T, Bakels Muffin Mix Concetrate, Bakels Non-Dairy Glaze
- Bakels Pan Pizza Mix, Bakels Pizza Concentrate (Tg), Bakels Soft Doughnut Mix, Bakels Strawberry Filling 10%, Bakels Sweet Bread Premix, Bakels Sweet Dough Mix, Dobrim Star (Bread Improver), Graziella Creme (Vegetable Cream), Seari Sweet Dough Mix
- Bakels Chewy Bun Concentrate, Bakels Country Oven Multiseed Bread Concentrate, Bakels Crinkle Cookie Mix, Bakels Croissant Dough Mix, Bakels Eggless Cake Concentrate, Bakels Gingerbread Cookies Mix, Bakels Kaya Ball Mix, Bakels Macaron Mix, Bakels Snickerdoodles Cookie Mix, Bakels Sugar Cookie Mix
- Bakels Sugar Cookie Mix (C), Bakels Sweet Donut Premix, Pettina Cheese Cake Concentrate, Pettina Chiffon Cake Concentrate
- Bakels Bread Improver T1, Bakels Cream Custard Mix, Bakels Pound Cake Concentrate, Colco (Cake Emulsifier), Jilk (Cake Emulsifier), Ovalett 425, Ovalett 825
- Bakels Salted Caramel Filling (Coconut Flake), Donut Concentrate (Giant), Fino Domino Mix Complete (Bread Mix)
- Bakels Bread Concentrate, Bakels Chocolate Lapis Cake Mix, Bakels Cinnamon Fillings, Bakels Co-Extender (Preservative), Bakels Lapis Cake Mix, Bakels Unifill Chocolate Fudge, Fermdor W Plus (Dried Sourdough)
- European Muffin Complete Mix (LS)
- Jilk 60 (Cake Emulsifier), Ovalett 720, Ovalett Special SF, Promin (Preservative)
- Apito Blueberry Paste (N), Apito Expresso Paste (N), Apito Green Tea Paste (N), Apito Mocha Paste (N), Apito Strawberry Paste (N), Apito Ube Paste (N) , Apito Vanilla Vanola Paste (N), Apito Yam/Taro Paste (N), Bacom B81v (Bread Conditioner), Bakels Chocolate Icing Mix
- Bakels Corn Muffin Mix, Bakels Cream Cheese Filling, Bakels Cream Cheese Icing Mix, Bakels Ice Cream Mix, Bakels Sorbet Mix, Tinglide Spray (Pan Release Agent), Voltem Fb (Bread Fat)
- Bakels Cinnamon Sugar, Bakels Cream Cheese Glaze, Bakels Yeast Raised Donut Mix, Pettina Chocolate Sponge Concentrate, Pettina Sponge Concentrate
- Bacom A100 (Bread Softener)
- Masterfat Gold (Emulsified Fat)
- Artisan Bread Mix 7%, Brown Bread Mix, Cake Lemon Flavor, Chewy Cookie Mix, Ciabattina 10% (Bread Premixes), Corn Bread Mix 40%, Fino Shortening, German Bread Mix 100%, Instacream (Custard Mixes), Muff’ins Chocolate
- Muff’ins Vanilla, Multi-Cereal Bread Mix 50%, Potato Bread Mix 25%, Sf-Zero (Bread Improver), Sponjo Chocolate (Cake Premixes), Sponjo Vanilla (Cake Premixes), Super Moist Brownie Mix, Sv-50 (Bread Improver), Willow 60
