It was on 21 September 1904 when two brothers, Hendrik A and Bernadus J Bakels, registered the first Bakels company in Amsterdam.
The Bakels Group as we know it today is largely the result of the vision and lifetime work of the son of Bernardus, Bernard J Bakels. He led the company into manufacturing with the establishment, in 1943, of Nordbakels in Sweden.
Through a mixture of investment and innovation additional companies, and successful products, were added through each decade up until his death in 1986. Since then this successful mix continues to be applied – investment increases every year to accompany innovative new products.
By remaining a private company owned by a foundation established by Bernard J Bakels we have grown to become a group nearly 40 companies, manufacturing on all five continents.
Bakels owes its success not just to investment in facilities and innovation but also in our people, whose dedication to our company and the customers we serve has been a feature of Bakels for over 100 years. Investment is increasingly being applied to training people, young and old, in essential bakery skills.
Specialist training centres have been established in a number of Bakels companies and all Bakels technical staff will happily assist customers in gaining new, or improving existing, expertise.
Bakels manufacture and distribute a wide range of bakery ingredients, some of which are tailor made for industrial bakeries while others are developed specifically for the craft sector.
Products are formulated to suit each bakery sector and many of the Bakels companies have well established sales and technical teams focused on serving either the industrial or craft bakery sectors. The industrial teams in the larger Bakels companies are even more specialised with separate industrial bread bakery, pastry or cake and confectionery service teams in place. Customer service teams are also set up to provide expert support to their respective customers.
As a professional bakery ingredient supplier, serving specific market sector requirements does not stop at product development. Packaging (from small packs to road tankers) and equipment to support product application are also tailored to ensure that whatever size our customers are, whatever products they are producing, Bakels can supply appropriate products and support.
Beside supplying fine bakery ingredients, Bakels Malaysia follow the Bakels policy of providing a high standard of product applications expertise and service excellence to our customers, with our selected advisors giving intensive bakery knowledge and training to customers. Contact us for bakery ingredient, Malaysia.
Our office/factory premises houses a specially designed test bakery with well-equipped facilities used for routine testing and quality control of products produced by the company before release to the trade. Adjoining the test bakery is a theatrette with a seating capacity of 30-50 for purpose of conducting product demonstrations to the bakers and confectioners who are our customers and potential customers. These sessions are conducted from time to time to introduce new products and share new applications of existing products with our customers.
Training sessions for the sales force are also being held here periodically to enhance their skills and to familiarize them with newly-launched products in order to continually provide good technical back-up services to our customers and lead the trade in product innovation.
Like all our other manufacturing sister companies within the Group, Bakels Malaysia also boost an in-house QC/R&D team who works very closely with our research centers in New Zealand, Australia, etc. on technical issues like product improvement, product innovation and product development, etc.
The production facility at BM comprises two plants – a Powder Plant and a Fats Plant. More than 90% of the products marketed by Bakels Malaysia are manufactured locally in Malaysia utilizing readily available major local raw materials like palm oils and fats, flour, sugar, etc. The products produced at our Shah Alam factory comprise cakes mixes, bread improvers and emulsifiers, cake emulsifiers, emulsified fats, creaming and pastry margarines, pan release agent, fillings, flavouring pastes, etc. The locally produced products are sold both domestically as well as export to countries in the ASEAN region.
Our current warehouse has a cold room with forkhoist access which will enable heat-sensitive products to be stored under ideal conditions until delivery to the customer to ensure freshness. This new warehouse equipped with the latest racking system housing a larger cold room is now in use. With an additional space of 1200 sq m, we are poised to serve our customers even better.
All major Bakels Companies with manufacturing facilities have their own R&D department to carry out product development work or adapting products to suit local market needs.
With no exception, Bakels Malaysia also has its own R&D department. Being one of the pioneer baking ingredients manufacturers in Malaysia, the R&D team plays an extremely important role in keeping pace with product development and market trends. The team is headed by a well-trained staff with Food Technology degree assisted by bakers with vast experience and knowledge in baking. We have good R&D facilities such as a well-equipped test kitchen and laboratory for conducting development works. We conduct ambitious research works such as formulating new products, product efficacy enhancement, recipe development, analysis and critical sourcing of new raw materials both for cost and product quality improvements, processing techniques innovation, etc.
Our Sales Team comprises well-qualified and experienced bakers who also help R&D personnel in trouble-shoot problems. They are not only skillful but highly creative with innovative ideas on product applications and recipes development.
Bakels Malaysia’s R&D team also receives technical support from the research centers in Australia and New Zealand. With their state-of-the-art R&D facilities coupled with their expertise, they certainly help to strengthen and expedite our development work. Moreover, with over 30 Bakels companies round the world working hand-in-glove and sharing experiences and know-hows, Bakels Malaysia is well poised to offer its customers the latest in baking technologies, ingredients, recipes, ideas, etc and thereby assisting them to grow and progress their business in tandem with the increasingly discerning consumer demands and market trends.
BAKELS Always Think Globally, Work Locally
In line with the Bakels Policy in providing a high standard of product applications expertise and service excellence to our customers, we are proud to proclaim that we take special efforts to select our bakery advisors with good interpersonal and baking skills as front liners. Upon joining, they are given intensive training by our in-house experienced advisors on Bakels’ wide range of products and applications. Brainstorming sessions and discussions are held regularly to analyse and solved problems confronting our customers.
Besides promoting Bakels products, they also constantly update their respective customers with newly-launched products and new product applications by conducting demonstration sessions at our well-equipped test bakery. There have been many instances where apprentice bakers of customers were being trained at our test kitchen on specific baking skills by our advisors to enhance their baking knowledge and exposure.
Our very experienced technical colleagues from overseas (eg. NZ, Australia, etc.) often lend their valuable support by helping us in conducting plant trials at our customer site when required besides training and imparting know-hows to our personnel.
We also have access to technical expertise within the group of companies worldwide in analysing, formulating and tailor-make products in accordance to specific customer requirements.
In appreciation of our customers’ loyalty, Bakels Group of companies also give away occasionally exclusive promotional items which are tailor-made with the Bakels ‘Crown’ logo like the serrated/baguette knives, plastic scrapers in various shapes and sizes, stainless steel cutter, aprons, etc. These items have proven to be an all-time favourite to our customers as they are very useful and are made from extremely high quality materials.
- Bakels American Cookies Mix, Bakels Dark Choco Fudge, Bakels Golden Sauce, Bakels Light Cheese Cake Mix, Bakels Mixed Grains Base, Bakels Red Velvet Cake Mix, Bakels Savoury Muffin Mix, Bakels Shortbread Premix, Instant Continental Custard, Pettina Cheesecake Mix
- Bakels Compound Chocolate, Fino Dark Chocolate Button, Fino Dark Chocolate Chips
- Bakels Milk Tea Moist Cake Mix, Bakels Teh Tarik Moist Cake Mix, Dobrim High Speed (BPI), EKO85, Fino Cake Gel (NC)
- Ovalett 450, Ovalett 458, Ovalett 820
- Apito Baguette Mix, Apito Banana Paste, Apito Biscuit Mix, Apito Blueberry Paste, Apito Butter Flavoured Oils, Apito Butterscotch Paste, Apito Chocolate Emulco, Apito Chocolate Emulco (E), Apito Coffee Essence
- Bakels Dehydrated Sour Dough, Bakels Icing Sugar, Bakels Pineapple Muffin Mix, Bakels PS2, Bakels Sponge Mix
- Apito Baguette Mix, Apito Biscuit Mix, Apito Butter Flavoured Oils, Apito Butterscotch Paste, Apito Chocolate Emulco, Apito Durian Paste, Apito Fruit Cake Paste, Apito Garlic Spread, Apito Green Tea Paste, Apito Lemon Paste
- Apito Mango Paste, Apito Mocha Paste, Apito Orange Paste, Apito Panco Paste, Apito Pandan Paste, Apito Soft Donut Mix, Apito Strawberry Paste, Apito Ube Paste, Apito Yam / Taro Paste, Bacom A100
- Bakels American Muffin Mix, Bakels Bake Stable Custard Mix, Bakels Blueberry Muffin Mix, Bakels Bran Muffin, Bakels Bread Fat, Bakels Butta Blends, Bakels Butter Cake Mix, Bakels Cake Stabiliser, Bakels Chocolate Sponge Mix, Bakels Country Herb Base
- Bakels Country Oven Multiseed Bread Mix, Bakels Crème Cake Mix, Bakels Crème Cake Mix (NE), Bakels Cremello, Bakels Croissant Mix, Bakels Crusty Bread Concentrate, Bakels Eggless Cake Mix, Bakels Kiwi Fruit Filling, Bakels Kiwi Muffin Mix, Bakels Lemon Fiiling
- Bakels Low GI Multiseed Bread Mix, Bakels Mango Filling, Bakels Margarine P, Bakels Milk Bun Concentrate, Bakels Multiseed Bread Mix, Bakels Orange Filling, Bakels Pancake Mix, Bakels Potato Bread Concentrate, Bakels RH Rich Muffin Mix, Bakels Shortening
- Bakels Steam Cup Cake Mix, Bakels Strawberry Filling, Bakels Waffle Mix, Butta Butteroils Substitute, Butta Vanilla, Chocolate Chips Crème Cake Mix, Colset, CSP 60
- Dobrim High Speed Nobro, Fino Blueberry Filling, Fino Bun Mix, Fino Domino Mix, Fino Dusting Sugar
- Fino Potato Flakes, Fino Scone Mix, Fino Strawberry Filling, Fino Super Sponge Complete, Hercules Baking Powder, Hercules Baking Powder Double Acting, Lecitem Pumpable S, Lecivol, Master Fat
- Ovalett Special, Ovalett Special Clear, P3, Pettina Butter Cake Mix, Pettina Chiffon Cake Mix, Pettina Chocolate Sponge Mix Complete, Pettina Cup Cake Mix, Pettina Kokomix, Pettina Sponge Mix Complete
- Pettina Sponge Mix Complete (Azo Free), Potato Bread Mix, Rotitex, Slicex, Starlight Pastry Fat, Tinclear, Tincol, Tinglide, Tinoff, Vegetable Tinclear
- Apito Chocolate Rice / Apito Chocolate Strands, Apito Color Rice / Apito Color Strand, Apito Cooking Chocolate / Couverter
- Apito Baguette Full Mix, Apito Multiseed Bread Mix, Apito Soft Donut Mix (E), Bakels Chocolate Cake Mix, Bakels Chocolate Lava Cake Mix, Bakels CL Soft (Bread Improver), Bakels Maize Optima, Bakels Multiseed Blend, Bakels Pau Mix
- Bakels Premier Butterscotch Muffin Mix, Bakels Premier Chocolate Muffin Mix, Bakels Premier Muffin Mix, Bakels Red Velvet Cake Mix (AC), Bakels Red Velvet Cake Mix (BR) LS, Bakels RTU Tropical Fruit Filling, Bakels Steam Moist Cake Mix, Bakels Supreme Soft, Bakels Whole Wheat Bread Mix, Bakels Wholemeal Bread Mix
- Broma Special (Food Additives), European Muffin Complete Mix, Fino Malt Base, Hercules Baking Powder (Double Acting) H2, K2000 Lemon (Food Additives), Lecinta Bread Improver, Multiseed Bread Mix, Ovalett 420 (Cake Emulsifier)
- Bakels Chocolate Cake Donut Mix, Bakels Ciabatta Bread Concentrate / Bakels Ciabatta Concentrate, Bakels Mud Cake Mix, Bakels Multifibre Muffin Mix
- Bakels Red Velvet Cake Concentrate, Bakels Sponge Cake Mix, Bakels Supreme A/S (P), Pettina American Brownie Mix, RSPP SLS (Food Additives)
- Apito Soft Donut Mix (NC), Aromatic Dorothy (Shelf Life Enhancer), Aromatic GL-24 Special (Shelf Life Enhancer), Bakels Milk Bun Improver, Bakels Multiseed Super Concentrate Rye (Bread Concentrate), Bakels Salted Lemon Cake Mix, Bakels Seed Mix, Bakels Tortilla Mix, Fino Cake Gel, K2000 Special (Food Additive)
- Monofresh (BPI) (Bread Softener)
- Bakels Cake Concentrate 200, Bakels Cake Concentrate 300, Bakels Cake Concentrate 301, Bakels Chocolate Cake Concentrate, Bakels Chocolate Chips Muffin Mix (Reduced Sugar), Bakels Farmer Multiseed Bread Mix
- Bakels Salted Lemon Cake Mix, Bakels Salted Lemon Moist Cake Mix, Bakels Wheat Bran Bread Mix, Dobrim High Speed Blend (Bread Improver), Lecitex (Food Additive)
- Artisan Full Mix, Bakels Barley And Sunflower Seed Bread Concentrate, Bakels Blue Velvet Cake Mix, Bakels Butterscotch Bread Concentrate, Bakels Cereal And Honey Bread Concentrate, Bakels Chewy Bun Mix, Bakels Chocolate Supreme Sponge Mix, Bakels European Chocolate Sponge Mix, Bakels European Sponge Mix, Bakels Gula Melaka Cake Mix
- Bakels Multigrains Bread Concentrate, Bakels Pumpernickel Bread Mix, Bakels Red Velvet Cake Mix (AR), Bakels Rye Meal Bread Concentrate, Bakels Soy And Linseed Bread Concentrate, Fino Croissant Mix, Fino Sponge Cake Mix (E)
- 0133 Blend (Bread Improver)
- Bakels D-American Muffin Mix, Bakels Farmers Multigrain Bread Concentrate, Bakels Lukumades Mix (Donut Mix), Bakels Pizza Concentrate, Fino Super Sponge Mix (NC), Pettina Chocolate Sponge Mix Complete (E)
- Apito Soft Donut Mix (20%), Apito Vanilla Flavoured Paste, Apito Yuzu Flavoured Paste, Bacom Cake C100, Bakels Apricot Glaze, Bakels Chocolate Custard Filling, Bakels Chocolate Malt Bread Mix, Bakels Coconut Caramel Flavoured Filling, Bakels Cookie Concentrate 100
- Bakels Cookie Concentrate 200, Bakels Dobrim Freeze 100 (Bread Improver), Bakels Dobrim Freeze 200 (Bread Improver), Bakels Lychee Peach Flavoured Filling, Bakels Lychee Rose Flavoured Filling, Bakels Pistachio Flavoured Lava Cake Mix, Bakels Pizza Crust Concentrate
- Bakels Pumpkin Coconut Moist Cake Mix, Bakels Purple Wheat Bread Mix, Bakels Red Velvet Cake Mix (BID), Bakels Salted Caramel Filling, Butta Vanilla 100 (Flavouring and Colouring Paste), Butta Vanilla 200 (Flavouring and Colouring Paste)
- Pettina Sponge Mix Complete (BHK), Whipbrite Whipped Topping 100
- Apito Butterscotch Booster, Apito Chocolate Emulco (BPRC), Apito Chocolate Moist Cake Mix, Apito Garlic Seasoning Spread, Bakels 10 Grains Bread Mix, Bakels 8 Grains Base
- Bakels All-In Choc Chunk Brownie Mix, Bakels Chia Seed Bread Concentrate, Bakels Chocolate Muffin Mix
- Bakels Country Herb Base (E ), Bakels Custard Mix, Bakels Malted Grain Concentrate
- Bakels Purple Wheat Corn Base, Bakels Sponge Mix Complete (M), Bakels Sultana, Bakels Supreme (NS), Bakels Supreme A/S, Bakels Wheat Bran Sandwich Concentrate
- Donut Concentrate, Economic Custard Mix, Fino Artisan Bun Mix, Fino Chocolate Mix, Fino Chocolate Sponge Mix, Fino Shortening, Lecinta XP
- Low GI Multiseed Bread Mix, Ovalett Standard, PSP Shortening, Quantum Universal, Sandwich Bread Mix, Vegetable Tinclear (R), Wheat Bran Sandwich Concentrate
- Apito Cappucino Paste, Apito Plain Moist Cake Mix, Apito Sponge Mix Special, Bakels Margarine Special, Bakels Muffin Mix, Bakels Muffin Mix (BPI), Bakels Sakura Cake Mix, Bakels Supreme
- Bakels Wholemeal Premix, Balec, Balec Lacto Albumen 3203-25, Dobrim 1000 (Food Additive), Dobrim 2000 (Food Additive), Dobrim 3000 (Food Additive), Fino Chocolate Cake Mix, Monofresh Plus
- Ovalett Super, Pettina Kokomix (Azo Free)
- Bakels Sponge Mix Complete, Fino Coffee Boy Part 2 (Topping Premix), Goliath Graham Bread Mix
- Lecinta Instant Nobro (Bread Improver), Lecitem Supreme (Bread Improver), Lecitem Universal (Bread Improver), Monofresh Bread Softener), Monofresh Super / Monofresh Plus (Bread Softener)
- Ovalett Special (NC) (Cake Emulsifier), Pandan Kaya Premix, Pettina Sponge Mix Chocolate, Pettina Sponge Mix Plain
- Bakels Country Oven Multiseed Bread Concentrate
- Apito Chocolate Emulco, Bakels CSP 60 (Preservative), Bakels Dobrim High Speed (Bread Improver), Bakels Monofresh (Bread Softener)
- Bakels Premium Softener, Fino Custard Mix
- Dobrim High Speed (Bread Improver)
- Pettina Chocolate Sponge Mix (HK)