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    Bakels develop, manufacture and distribute innovative ingredients and solutions for bakers and patissiers across all five continents.

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      • Confectionery Mixes
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      • Ready-To-Roll (RTR) Icing
      • Topping Mixes
      • Truffles
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      • Fruit Filling & Jam
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      • Emulsifiers & Softener
      • Release / Divider Agents
      • Bread Fats
      • Pastry Fats
      • Steam Bun
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      • Bread Improvers
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      • Baking Powders
      • Confectionery Release Agents
      • Cake Mixes
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    Recipes

    Our team of applications specialists have developed a wide range of recipes to showcase our versatile products.

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    Developing market-leading ingredients with industry-leading facilities, in partnership with customers across the world.

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  • About

    About

    Our commitment goes beyond the ingredients we produce - Our rich history of research and development and innovation breeds our continuous investment in people and customer partnerships.

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  • Cookie Policy

Cookie Policy

This Cookie Policy sets out the basis on which we, Bakels Malaysia, use cookies and similar technologies on or in relation to our website, www.maybakels.com (our website).

This Cookie Policy is effective from 25th May 2018.

‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. [‘Non-essential’ cookies and other technologies are only placed on your computer or device if you have consented to us doing so.

For information on the difference between essential and non-essential cookies, see the section below entitled About cookies.
For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, see the section below entitled How to accept or reject cookies.

Contents

• About cookies
• List of cookies used
• Essential cookies
• Non-essential cookies
• Web beacons
• Facebook Pixel
• How to accept or reject cookies
• Copyright, credit and logo

About Cookies

What are cookies?

Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information. 

Essential and non-essential cookies

Cookies can be classified as either ‘essential’ or ‘non-essential’.

Essential cookies: these are cookies that are either:

  • used solely to carry out or facilitate the transmission of communications over a network; or
  • strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.

Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).

Session and persistent cookies

Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.

Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.

Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.

First and third-party cookies

Cookies can be classified as ‘first party’ or ‘third party’.

First party cookies: these are cookies placed on your device by our website domain.

Third party cookies: these are cookies placed on your device by third party website domains.

If you require further information about cookies in general, please visit www.allaboutcookies.org

List of cookies used

We use the following cookies on or in relation to our website:

Name of CookieEssential or Non-essential?Type of cookieFirst or Third party?Session or Persistent?Expiry TimePurpose
langEssentialFunctionalThird PartySessionWhen the user’s browser is closed.Remembers the user's selected language version of a website.
_gaNon-essentialAnalyticalFirst partyPersistent2 yearsUsed by Google Analytics to generate statistical data on how the visitor uses the website.
_gatNon-essentialAnalyticalFirst partySessionWhen the user’s browser is closed.Used by Google Analytics to throttle request rate.
_gidNon-EssentialAnalyticalFirst PartySessionWhen the user’s browser is closed.Used by Google Analytics to generate statistical data on how the visitor uses the website.
CollectNon-EssentialAnalyticalFirst PartySessionWhen the user’s browser is closed.Used to send data to Google Analytics about the visitors’ device and behaviour. Tracks the visitor devices and marketing channels.
FrNon-EssentialTargeting / AdvertisingThird PartyPersistent3 MonthsUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
i/jotNon-EssentialTargeting / AdvertisingThird PartySessionWhen the user’s browser is closed.Unclassified
i/jot/syndicationNon-EssentialTargeting / AdvertisingThird PartySessionWhen the user’s browser is closed.Unclassified
impression.php/#Non-EssentialTargeting / AdvertisingThird PartySessionWhen the user’s browser is closed.Used by Facebook to register impressions on pages with the Facebook login button.
trNon-EssentialFunctionalThird PartySessionWhen the user’s browser is closed.Unclassified

Essential cookies

These are cookies which are strictly necessary for our website to be able to operate or to provide you with a service on our website which you have requested.

We use the following essential cookies on our website:

Name of CookieEssential or Non-essential?Type of cookieFirst or Third party?Session or Persistent?Expiry TimePurpose
langEssentialFunctionalThird PartySessionWhen the user’s browser is closed.Remembers the user's selected language version of a website.

Legal basis for processing: we process information about you contained in or obtained from essential cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: ensuring our site functions properly and providing you with online services you have requested.
How to opt out of essential cookies

Most browsers allow you to block all cookies, including essential cookies. Please note, however, that if you block all cookies, parts of our website and its functionality may not work or display properly.

You can delete existing cookies from your browser by clearing your browsing data and ensuring that the option to delete cookies is selected. For more detailed information on how to accept and reject cookies, including guidance for specific browsers, please see the section below entitled How to accept or reject cookies

Non-essential cookies

These are cookies which are strictly necessary for our website to be able to operate or to provide you with a service on our website which you have requested.

We use the following essential cookies on our website:

Name of CookieEssential or Non-essential?Type of cookieFirst or Third party?Session or Persistent?Expiry TimePurpose
_gaNon-essentialAnalyticalFirst partyPersistent2 yearsUsed by Google Analytics to generate statistical data on how the visitor uses the website.
_gatNon-essentialAnalyticalFirst partySessionWhen the user’s browser is closed.Used by Google Analytics to throttle request rate.
_gidNon-EssentialAnalyticalFirst PartySessionWhen the user’s browser is closed.Used by Google Analytics to generate statistical data on how the visitor uses the website.
CollectNon-EssentialAnalyticalFirst PartySessionWhen the user’s browser is closed.Used to send data to Google Analytics about the visitors’ device and behaviour. Tracks the visitor devices and marketing channels.
FrNon-EssentialTargeting / AdvertisingThird PartyPersistent3 MonthsUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
i/jotNon-EssentialTargeting / AdvertisingThird PartySessionWhen the user’s browser is closed.Unclassified
i/jot/syndicationNon-EssentialTargeting / AdvertisingThird PartySessionWhen the user’s browser is closed.Unclassified
impression.php/#Non-EssentialTargeting / AdvertisingThird PartySessionWhen the user’s browser is closed.Used by Facebook to register impressions on pages with the Facebook login button.
trNon-EssentialFunctionalThird PartySessionWhen the user’s browser is closed.Unclassified

How to opt in or out from functional cookies

See the section below entitled How to accept or reject cookies

Processing information about you contained in or obtained from functional cookies

Legal basis for processing: we process information about you contained in or obtained from functional cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). We will only process such personal information if you have consented to us placing cookies on your computer or device.

Legitimate interests: improving your website experience and providing or enhancing the website functionality you have requested

For further information on how we use the information gathered from our use of functional cookies, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here.

Analytical (or performance) cookies

Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work. We use the following analytical cookies on our website:

Name of CookieEssential or Non-essential?Type of cookieFirst or Third party?Session or Persistent?Expiry TimePurpose
_gaNon-essentialAnalyticalFirst partyPersistent2 yearsUsed by Google Analytics to generate statistical data on how the visitor uses the website.
_gatNon-essentialAnalyticalFirst partySessionWhen the user’s browser is closed.Used by Google Analytics to throttle request rate.
_gidNon-EssentialAnalyticalFirst PartySessionWhen the user’s browser is closed.Used by Google Analytics to generate statistical data on how the visitor uses the website.
CollectNon-EssentialAnalyticalFirst PartySessionWhen the user’s browser is closed.Used to send data to Google Analytics about the visitors’ device and behaviour. Tracks the visitor devices and marketing channels.

We use Google Analytics and Hotjar cookies on our website. Google Analytics cookies help us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on, your location (based on your IP address.

The information we collect using analytical cookies is collected on an anonymised basis.

More information

Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here.

For information on how Google uses data from cookies it uses, please visit www.google.com/policies/privacy/partners/

How to opt in or out from analytical cookies

See the section below entitled How to accept or reject cookies

To opt out of Google Analytics tracking across all websites in general, you can do so here: http://tools.google.com/dlpage/gaoptout

To find out more about what information Hotjar collects, how it uses this information and how to control the information sent to Hotjar, please see the following page: https://www.hotjar.com/cookies.

Processing information about you contained in or obtained from analytical cookies

Legal basis for processing: we process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: analysing how individuals use our website to help us improve our website and business. For further information on how we use the information gathered from our use of analytical cookies, including profiling, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here. 

Targeting (or advertising) cookies

Targeting (or advertising) cookies record information about your visit to and use of our website, for advertising purposes.

We use the targeting cookies for the following purposes on our website:

Name of CookieEssential or Non-essential?Type of cookieFirst or Third party?Session or Persistent?Expiry TimePurpose
FrNon-EssentialTargeting / AdvertisingThird PartyPersistent3 MonthsUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
i/jotNon-EssentialTargeting / AdvertisingThird PartySessionWhen the user’s browser is closed.Unclassified
i/jot/syndicationNon-EssentialTargeting / AdvertisingThird PartySessionWhen the user’s browser is closed.Unclassified
impression.php/#Non-EssentialTargeting / AdvertisingThird PartySessionWhen the user’s browser is closed.Used by Facebook to register impressions on pages with the Facebook login button.

How to opt in or out from advertising cookies

See the section below entitled How to accept or reject cookies

Processing information about you contained in or obtained from advertising cookies

Legal basis for processing: we process information about you contained in or obtained from advertising cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: displaying advertisements to you about our products and services to help improve customer experience on the website. For further information on how we use the information gathered from our use of advertising cookies, including automated decision making and profiling please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here.

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).

Consent: you give your consent to the purposes for which we process your information using advertising cookies by helping us improve the content we serve on our website as well as improving user experience. You consent to us placing non-essential cookies on your computer or device by continuing to use our website with your browser settings to accept cookies.

For further information on how we use the information gathered from our use of advertising cookies, including automated decision making and profiling please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here.

Third party cookies

Third parties use cookies to analyse your use of our website and/or to display advertisements (including third party advertisements) to you as well as conversion tracking such as Google AdWords, Facebook or Twitter.

Third party cookies used in relation to our website include:

Third party advertisement cookies. Google Adwords uses cookies to display advertisements to you on our website and on other websites based on your interests and behaviour and to measure their effectiveness. You can find out how Google Adwords uses your information and how they use cookies by accessing their privacy policy at https://www.google.com/policies/technologies/ads/ and their cookies policy at https://www.google.com/policies/technologies/cookies/ . These cookies are: lang, fr, i/jot, i/jot/syndication, impression.php/#, tr.

Third party cookies to track whether you have come to us via an advertisement we have placed on a search engine results page and elsewhere across the internet, such as another website and to record information relating to how you came to us such as your location when you accessed our website, the time of day you visited and the device you were using. Google may use different cookies to track how you came to our website depending on what advertisement you clicked on and where.

Third party remarketing cookies to display advertisements to you about our goods and services across the internet, including on other websites you visit. Google uses cookies to display advertisements to you about our products and services on other websites and locations across the internet based on the fact that you have visited our website. Google may also display other advertisements across the internet to you about third party services using the Google AdSense network, although this is beyond our control. For more information about Google remarketing, click here.

Third party cookies to display advertisements on our website. We use Google AdSense on our website. Google uses cookies to display advertisements to you on our website about third party goods and services based on the websites you have visited and your online behaviour and interests. For more information about Google AdSense, click here.

More information

For information about the cookies Google uses in relation to the above, see the ‘Advertising’ section on the Types of cookies used by Google page in Google’s cookies policy, which is available here.

For information about how Google uses data from cookies for its own purposes, please visit the following link www.google.com/policies/privacy/partners/

How to opt in or out from third party cookies

See the section below entitled How to accept or reject cookies 

Processing information about you contained in or obtained from third party cookies

Legal basis for processing: we process information about you contained in or obtained from third party cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: the purposes for which we use the third party cookies as described. For further information on how we use the information gathered from our use of third party cookies, including automated decision making and profiling, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).
Consent: you give your consent to the purposes for which we process your information using third party cookies by continuing to use the website  by clicking OK or Accept on the cookie consent banner. For further information on how we use the information gathered from our use of third party cookies, including automated decision making and profiling please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here

Web beacons

We also embed web beacons in our marketing emails and on our website. Web beacons are small GIF image files which enable us to track your receipt of our marketing emails, how often you view our adverts or website pages, your location, IP address and browser information. Web beacons are activated whenever you open a marketing email or access a page on our website which contains a web beacon. Web beacons transmit data when you view them but are not capable of accessing any other information on your computer. Web beacons are not stored on your hard drive unless you download a GIF image containing them.

Some (but not all) browsers enable you to restrict the use of web beacons by either preventing them from sending information back to their source (for example, when you choose browser settings that block cookies and trackers), or by not accessing the images containing them (for example, if you select a ‘do not display images (in emails)’ setting in your email server).

How to opt in or out

See the section below entitled How to accept or reject cookies

Legal basis for processing: we process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest: analysing the effectiveness of our email marketing campaigns. For further information on how we use the information gathered from our use of web beacons, including automated decision making and profiling please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here

Facebook Pixel

We use Facebook Pixel on our website. Facebook Pixel is a tracking code which allows us to track and monitor the success of advertisements we use on Facebook and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. We may also use Facebook Pixel to create retargeting advertisements and custom audiences for our advertisements on Facebook and on our website.

Facebook aggregates data gathered from our use of Facebook Pixel on our website with data it gathers from other sources, in order to improve and target advertisements displayed on its website or via its services, to improve its systems and to provide measurement services to third parties which use Facebook’s advertising services. You can find out more about how Facebook handles information they collect from you and other individuals by accessing their privacy policy, which is available here: https://www.facebook.com/about/privacy

How to opt in or out

See the section below entitled How to accept or reject cookies

Legal basis for processing: we process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest: analysing the effectiveness of our advertisements on Facebook. For further information on how we use the information gathered from our use of Facebook Pixel please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here.

Consent: you give your consent to the purposes for which we process your information using Facebook Pixel by clicking I accept the purposes for which you use advertising cookies in our cookie tool. For further information on how we use the information gathered from our use of Facebook Pixel please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here.

How to accept or reject cookies

There are a number of different ways in which you can accept or reject some or all cookies. Some of the main methods of doing so are described below:

You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

You can find more detailed information about cookies and adjust your browser settings by visiting www.allaboutcookies.org

Accepting or rejecting cookies

Browser settings

You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:

  • Google Chrome
  • Mozilla Firefox
  • Microsoft Internet Explorer
  • Apple Safari

Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.

Existing cookies

To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.

Google Adsettings

You can manage and opt out of personalisation of advertisements by Google by visiting Google’s ad settings page here https://adssettings.google.com/ and by:

  • unticking the button entitled ‘Also use Google Account activity and information to personalize ads on these websites and apps and store that data in your Google Account’; and
  • switching the ‘Ads Personalisation’ setting off (i.e. by ensuring the switch at the top of the page is set to the left/grey and not the right/blue).

Alternatively, you can install a free browser plugin here: https://support.google.com/ads/answer/7395996

Google Analytics Opt-out Browser Add-on

You can opt out of Google Analytics tracking by installing the browser add-on which is available here: http://tools.google.com/dlpage/gaoptout

Disconnect for Facebook

You can install a browser add-on tool called ‘Disconnect Facebook pixel and FB tracking’. This will stop Facebook tracking you on third party websites. You can install the too here:

  • For Chrome
  • For Firefox

European Interactive Digital Advertising Alliance Tool

You can opt out of Facebook and other companies that participate in the Digital Advertising Alliance in Europe from showing you interest based ads by visiting http://www.youronlinechoices.com, selecting your country, clicking ‘Your Ad Choices’, then locating Facebook (and any other companies you want to block) and selecting the ‘Off’ option.

Copyright, credit and logo

This Cookies Policy is based on a template provided by GDPR Privacy Policy. For further information, please visit https://gdprprivacypolicy.org

The copyright in this Cookies Policy is either owned by, or licensed to, us and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved. Where we display the GDPR Privacy Policy logo on our website, this is used to indicate that we have adopted a privacy policy template provided by GDPR Privacy Policy as the basis for this Privacy Policy.

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